Traditional advertising is still worth every penny

It has been projected that in the year 2021, the average person encounters between 4,000 and 10,000 traditional, digital and social ads every single day!

But, what Exactly Is “Traditional” Media?

In the simplest terms, “Traditional Media” are forms of communicating that have non-digital or social media roots. Television, radio, newspaper, direct mail, billboards, bus benches, couponing, yard signs… and so on. The list is endless!

Today, ‘Traditional Media” have evolved.

We continue to reach consumers across all age groups and delivery methods. You can watch local news on Television, whether that is via an antenna or cable connection, you can also watch your local news via the internet either on a station’s website or using an app. You can read a newspaper that is delivered to your home each morning or you can read that same news article on the newspaper’s website, using an app or even having it delivered via social media.

Our Traditional Media team researches all forms of ‘Traditional Media’ and the trends driving consumers.

We not only look at the numbers of people reached with a media but also the qualities of those people to get the best match at reaching the most people who have the potential to become your customer!