Why BrownRice Marketing?

Business has changed drastically in the last 20 years and so have the demands on marketing and advertising. Unfortunately, not enough in those fields, despite the fact that marketing has become even more important, in some ways, than salespeople. The number of businesses has exploded and consumers have little to differentiate between them except the advertising. If all they find is companies screaming about how they are the best, the greatest, the most incredible, they will default to the lowest price. It’s time for things to change.Business has changed drastically in the last 20 years. Accordingly, so have the demands on marketing and advertising.

“We’re the best. We have the lowest price, the best selection, the highest quality…” The exaggerated slogans have become meaningless, lost in a sea of copycat advertising. Consumers need to hear what they actually need to know: what makes you different from the competition, why come to you instead of going somewhere else?

BrownRice Marketing, will build a case for you, showing through your marketing and advertising who you are and why you’re the best company to do business with. We do so using concise, well articulated, powerfully stated content aimed at educating the prospective customer, not just trying to get their attention.

You will pay just as much for a full page ad of informative material about your company as you can for cute animals and women in bathing suits. So why not make the most of your advertising dollar? BrownRice Marketing will show you how to implement this type of no-nonsense advertising, making an airtight case for you and showing it to prospective customers.

Once people know who you are and what you do, it’s time for your salespeople to kick in. Many companies gain most of their sales from 20% of their salespeople. While we can’t make your poorest salesperson sell like your best, we can kick them all up a notch. Poor salespeople can be good. Great salespeople can be incredible. It’s not magic; it’s a system. By giving them strong, hard-hitting material (brochures, videos, follow-up letters, phone scripts) to work with, you’ll find even your weakest links can work wonders for your business.

What about keeping the customers you already have? Most businesses put tremendous amounts of time into gaining customers for one sale and don’t do anything to keep them around and sell more to them. Your best customers can often be those you already have. They already know how good you are. If you’ve treated them well, and kept in contact with them, they are more likely to buy more and tell their friends. Your own customers can be your most effective salespeople.

The marketing function of a business can offer tremendous leverage. These concepts can be applied to almost any kind of business successfully as long as you keep an open mind and continue to think outside the box.

What We Do

At BrownRice Marketing, we truly live up to the full-service label. Most businesses put tremendous amounts of time into gaining customers but don't worry enough about keeping them around.