TV advertising reaches more people in a single day, week, or month, than any other traditional media. Television advertising offers visual effects and motion which introduce consumers to a business and remind them to contact the business again.
When purchased strategically and cost-effectively, television advertising can be very affordable. Television commercials come in various lengths from :90, :60, :30, :15, :10, and even :05 seconds. Infomercials on television ranging from three (3) minutes to thirty (30) minutes are also effective on a direct-response basis.