Search Engine Optimization (SEO)

There are two ways for your website to be found within the major Search Engines:

1. Pay for Placement (also known as “PPC”; Pay Per Click)
2. Natural or Organic Placement (this is where you site appears naturally in the Search Engines, on the top pages, at no cost.

The way Search Engine Optimization (SEO) works is to use best practices to make your website naturally attractive, and appear more relevant, to the search engines. If your site is attractive and relevant to the search engines, then your site will receive higher natural/organic placement.

How does SEO work and what is it?

Here are some of the techniques we would employ in a typical SEO campaign:

1. Create micro-sites and blogs
2. Use of link exchange
3. Use of Social Media like Facebook and MySpace
4. Meta-Tags and Keyword
5. Content creation and content management
6. Title tags and CSS scripting

By utilizing best practices BrownRice Marketing will make your site attractive to the Search Engines thus increasing the ranking. Our goal is to bring your site from page 10, 50, or 500 up to page 1, 2, or 3. In other words, put YOU where all the traffic is located.

Other benefits of SEO is it will allow you to LOWER your pay per click campaigns. If you are appearing in the top of the search engines naturally – there is no/less need to pay per click with Pay Per Click advertising.

To find out how BrownRice Marketing can optimize your website, contact us today for a free consultation and be found on the Internet today!