While satellite radio, iTunes, Spotify, and Pandora continue to grow in popularity, the number of people listening to local radio stations is still 93% of what it was five years ago. It is still a powerful medium if the media-buy is placed strategically and cost effectively. In the long-run when radio media-buys are bought properly, radio can be very effective advertising. Radio commercials come in various lengths, such as, :60, :30, and :15 seconds.



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