Any company can purchase online advertising. This can be costly, and if not done by a professional it can be a complete waste of money. What makes online advertising so effective is its ability to travel everywhere people go online and most importantly to determine your Return on Investment, or ROI. ROI is directly related to your conversion from website visitor to online lead to the sale
What is conversion? There are two types:
1. Traffic Conversion – This is basically when someone clicks on your online ad and visits your website.
2. Customer Conversion – This is when you convert the traffic that is on your website from a “visitor” to a “customer.”
BrownRice Marketing works with our clients using a managed approach to maximize both traffic conversion and customer conversion. When this is done effectively, our customers’ traffic increases, their sales increase, and ad budgets can actually decrease.