We're nearly three months into the new year, and it's more important now than ever to keep your finger on the pulse of the digital advertising industry! Let's dive into some of the trends that we think will have a major impact this year in advertising:
1. Digital marketing campaigns can generate excellent results when advertising on multiple channels.
Businesses that share a consistent message between channels can reach potential customers at each part of the marketing funnel. Campaigns that advertise on Google & Facebook can see a lift in search interest by up to 35%.
2. Chatbots are here to stay
Chatbots are an affordable way to generate legitimate leads and speak with your customers or website visitors in real-time. In fact, over 1.4 billion people interact with chatbots per year. These virtual assistants offer outstanding customer service, meeting customers’ expectations and automating repetitive tasks. When you put a chatbot on your website, you are only charged when someone provides enough information to become a lead.
3. Use the search data at your fingertips and get personal with your advertising
In order to stand out from your competitors in 2019, you need to personalize your marketing – and that means personalized content, products, emails, and more. With the availability of data like purchase history, consumer behavior and links clicked, creating custom content has never been easier.
4. Don’t forget video advertising
If video advertising is not included in your 2019 digital advertising plan, consider the following metrics:
52% of consumers say that watching product videos makes them more confident in online purchase decisions.
72% of businesses say video has improved their conversion rate.
Live videos are becoming particularly popular, with many businesses using it for interviews, product demos, “behind the scenes” access of events, how products are made, etc.