Digital Advertising

2019 Digital Marketing Trends

accounting-application-business-1483938 (1).jpg

We're nearly three months into the new year, and it's more important now than ever to keep your finger on the pulse of the digital advertising industry! Let's dive into some of the trends that we think will have a major impact this year in advertising:

1.  Digital marketing campaigns can generate excellent results when advertising on multiple channels.

Businesses that share a consistent message between channels can reach potential customers at each part of the marketing funnel. Campaigns that advertise on Google & Facebook can see a lift in search interest by up to 35%.

2.  Chatbots are here to stay

Chatbots are an affordable way to generate legitimate leads and speak with your customers or website visitors in real-time. In fact, over 1.4 billion people interact with chatbots per year. These virtual assistants offer outstanding customer service, meeting customers’ expectations and automating repetitive tasks. When you put a chatbot on your website, you are only charged when someone provides enough information to become a lead.

3.  Use the search data at your fingertips and get personal with your advertising

In order to stand out from your competitors in 2019, you need to personalize your marketing – and that means personalized content, products, emails, and more. With the availability of data like purchase history, consumer behavior and links clicked, creating custom content has never been easier.

4.  Don’t forget video advertising

If video advertising is not included in your 2019 digital advertising plan, consider the following metrics:

52% of consumers say that watching product videos makes them more confident in online purchase decisions.

72% of businesses say video has improved their conversion rate.

Live videos are becoming particularly popular, with many businesses using it for interviews, product demos, “behind the scenes” access of events, how products are made, etc.


Improve the Search Engine Ranking of Your Business!

In an increasingly digital world, companies can get passed up by companies that put an emphasis on digital marketing, search engine marketing (SEM), and search engine optimization (SEO). Check out our short checklist to see if your company’s website can be doing more on the digital marketing side.

 

1. Is your website accurately updated?

It is critical to have accurate information on your website/Google business page. This includes your full address, phone number, fax number. The more accurate your page is, the higher your company’s ranking will be. For example, if more than one location or phone number is listed for one actual business, your ranking will decrease. Duplicate pages also make it difficult for the search engine to pick up original content.

 Why is this important?

This makes being found organically more difficult and increases the need for professional Pay Per Click management. This also means having original content is incredibly important, as it is one of the things that can help your search engine ranking.

 

2. Is your website mobile friendly?

Google's mobile search algorithm rewards mobile-friendly compliant websites with higher search engine results page rankings while penalizing websites that are not mobile friendly.

Why is this important?

Google has estimated that over 65% of users start searching for information on a smartphone, making mobile advertising one of the largest and most important parts of digital advertising strategy.

 

3. Are you properly placing keywords on your website?

In the past, overusing keywords would easily boost your website’s search engine ranking. However, the search engines are now much smarter and can check the relevancy and penalize websites for using keywords that are more than 2-3 % of your content.

If your website and/or the internet is driving new customers, clients or patients to your business, we can make the changes so that you can start making a lot of money from the internet.