Behind the Scenes at BrownRice Marketing


    There are many things we do ‘behind the scenes’ that most are not aware of. Here are a few:

  • Daily internal correspondence, meetings and expert work- We meet daily to discuss our clients' goals and strategies, review current projects and brainstorm new ideas.

  • Creating advertising messages- Our team works together to create effective campaign messages for traditional media as well as social media and digital advertising.

  • Auditing media invoices- We collect advertising invoices for the media we have scheduled and then audit each to ensure accuracy. If a commercial runs outside of scheduled times, we get a credit for the cost of the ad or additional commercials as a “makegood.”

  • Our proofing process- We make sure that all creative messages are proofed by three people in our office in addition to the person who created the advertisement, brochure, website or any other kind of marketing collateral.

  • Constant review of analytics- We are constantly reviewing Facebook analytics reports for social media and Google Analytics for digital advertising, as well as Nielsen ratings for traditional media. We monitor progress and make changes to continually have our clients' message at the forefront where people are seeing it and responding to it. 

  • Deadlines- We use a project management calendar to make sure our team is ahead of all deadlines.

Let us know if you are interested in hearing more about these services.