1. Allows for specific targeting of users
Digital Display advertising allows for ad placement on other websites. This is a great way to have your company’s ad be placed on a website or blog that shares a similar target market. Even if the reader is not currently in the process of buying your product, they will have a higher recall rate for your brand just by being exposed to your ad.
2. Allows for flexibility with the ad
Digital Display ads come in different shapes and sizes, whether they are banner ads, video ads, animated ads, or even interactive ads. Digital Display ads offer more room for creativity than an ad placed on Google. In addition, display ads are bought on a CPM basis meaning you are paying for 1000 impressions. Since your ad is guaranteed to get 1000 impressions, it allows for companies to select a more premium website for their ad.
3. Retargeting is necessary
Digital Display advertising and re-targeting go hand in hand. Display ads are a great way to get people to your website and build your brand, which works best when those people are re-targeted so they do not forget about you once they leave the website. A strategic mix of Re-targeting, Search Engine Marketing (SEM), and Display advertising is the best bet for increasing your conversion rate along with building your brand.
4. Google Display Network can work for your budget
Businesses that are working with a smaller budget should consider advertising on the Google Display Network (GDN). When done properly, the GDN can be a great way to target people on the internet. By only targeting the cities you serve, your business can properly segment their target customers at an affordable rate.
If you are ready to take on new customers from digital display advertising, let BrownRice Marketing help you take your digital marketing to the next step! Let our team drive targeted traffic to your website and help you make the best decisions for your digital advertising budget.