The Importance of Social Media Marketing

Social Media Marketing is now an essential aspect of digital marketing. With high amounts of traffic on social sites, like Facebook and Instagram your company should be advertising on social media channels. If you are not you are missing out on millions of potential impressions and a great way to build relationships with potential customers.

Take a look at the some of the pros of advertising on Facebook

1.     Large Reach

·        1.6 billion total monthly active users (15% increase from year to year)

·        58% daily return rate

·        67% year over year mobile user growth


2.     Opportunity to increase brand awareness

Facebook offers a perfect platform to create and share original content, a great way to increase brand awareness for your business and allows satisfied customers to post positive reviews of the business.


3.     Ability to target specific market audience

Businesses can target specific users through demographic information collected.  Your ad dollars are effectively used to reach your target market.


Keep in mind:

Posting pictures or original content alone is not enough. Facebook now offers the option to “boost” your company’s post in order to reach a larger audience. Boosted posts will also appear higher on the newsfeed and you can select who sees the post. Boosting your businesses posts to your target demographic- is a critical element of social media marketing.


If you are ready to take on new customers, clients or patients from social media, let BrownRice Marketing help you take your social media advertising to the next step! Let our team drive targeted traffic to your website and help you make the best decisions for your digital advertising budget.