Improve the Search Engine Ranking of Your Business!

In an increasingly digital world, companies can get passed up by companies that put an emphasis on digital marketing, search engine marketing (SEM), and search engine optimization (SEO). Check out our short checklist to see if your company’s website can be doing more on the digital marketing side.

 

1. Is your website accurately updated?

It is critical to have accurate information on your website/Google business page. This includes your full address, phone number, fax number. The more accurate your page is, the higher your company’s ranking will be. For example, if more than one location or phone number is listed for one actual business, your ranking will decrease. Duplicate pages also make it difficult for the search engine to pick up original content.

 Why is this important?

This makes being found organically more difficult and increases the need for professional Pay Per Click management. This also means having original content is incredibly important, as it is one of the things that can help your search engine ranking.

 

2. Is your website mobile friendly?

Google's mobile search algorithm rewards mobile-friendly compliant websites with higher search engine results page rankings while penalizing websites that are not mobile friendly.

Why is this important?

Google has estimated that over 65% of users start searching for information on a smartphone, making mobile advertising one of the largest and most important parts of digital advertising strategy.

 

3. Are you properly placing keywords on your website?

In the past, overusing keywords would easily boost your website’s search engine ranking. However, the search engines are now much smarter and can check the relevancy and penalize websites for using keywords that are more than 2-3 % of your content.

If your website and/or the internet is driving new customers, clients or patients to your business, we can make the changes so that you can start making a lot of money from the internet.