First Bank & Trust needed to reach two important groups to make their wildly successful Tuition Loan Program grow: Parents and School Administrators. Targeted videos sent directly to recipients made the message clear, concise and impactful.

"First Bank and Trust has one of the most successful School Tuition Loan Programs in America. In an effort to introduce our programs to more schools, BrownRice used targeted, qualitative and specific messages to not only reach school administrators, but the parents as well. The outreach they created has been extremely successful and we plan to be working with BrownRice in the future."
Bryan Brown
First Bank and Trust
Senior Vice President